1.5.3 | Interactive Tools Overview
The Web’s First Interactive Tools Are Still the Best
In 1999, when we created our first product and called it imWare, most of things it could do—encouraging users to “talk back” and talk to each other about what they read and experienced online—were so new they had no common names.
We called them Email this, Print this, Save this, and Most Popular. We packaged them with Reporting tools that gave Web publishers a host of ways to collect and analyze data about how visitors were interacting with their content.
Hundreds of companies, like CNN, the Wall Street Journal, Smithsonian, and Time.com recognized the value of our interactive tools put them to work on some of the world’s most visited websites.
Today’s Web publishers and marketers have a better understanding of the importance of giving users a way to interact with their websites. They understand the power of online communities. Most of all, they’re coming to understand the importance of “content intelligence” and how it enables agile editorial decisions and agile marketing. Clickability Interactive Tools have been tested and perfected over time and with user feedback. They are easy to brand and intuitive to use. Unlike similar tools you can bolt on to an installed ECM, Clickability tools run through the Platform, enabling business owners to analyze the behavior of both content producers and content consumers, to yield valuable operational intelligence.
Features:
Interactive Tools FeaturesReporting Tools Features
Clickability Platform
Platform Editions
Platform Features
- Features Overview
- Software Features at a Glance
- Content Management Features
- Social Media Features
- Application Architecture
- Hardware Architecture
Interactive Tools
