2016-01-28

INFOGRAPHIC: Content Matters. Do more with less.

Content matters. But marketers are busy. The answer? Do more with less.

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2016-01-19

One and Done? Not with Content Marketing!

In this digital world, it's no secret that good content is marketing gold. And with the increasing ability to measure the ROI on content, organizations are clamoring to provide the information their consumers want.

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2015-12-29

INFOGRAPHIC: Effective Web Content Management

Here's a step-by-step guide for finding the best web content management platform.

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2015-12-04

10 Non-Negotiables for Effective WCM

You can't deny the importance of content to build and strengthen relationships with prospects and customers. According to research from the Content Marketing Institute, 70 percent of B2B marketers today produce more content than they did one year ago.

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2015-01-29

Scaling Content Marketing

Marketers are well aware that a key ingredient in their marketing campaigns is the content they offer. With marketers stretched thinner than ever, how to produce this content in an economical way is becoming an important problem to solve. Many marketing teams, both large and small, do not have the staff, budget or time to produce the volume of content that meets the quality standards they expect.

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2014-12-09

Upland Software acquires Mobile Commons

New offering adds mobile digital engagement capability to Upland’s Enterprise Work Management strategy

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2014-11-10

Re-imagining the Digital Workplace of the Future

Last month, we had the opportunity to exhibit at Dreamforce in San Francisco. True to form the event was a marvel in size, style (think outdoor beer kegs and music, alongside live streaming presentations by key executives and customers), and imagination.

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2014-10-09

Visual Content: Winning the Delivery Format Wars and Driving Lead Generation

You have a website and an integrated social media and mobile marketing strategy. So why isn’t your digital presence driving lead conversions, creating long lasting customer relationships and powering brand affinity? Let’s consider what is missing.

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2014-09-10

All Hands on Deck: Including Your Websites’

5 Ways to Put Your Website to Work

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2014-08-22

Building your case to re-platform your website

Steps to take before you select a new Web Content Management Platform

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2014-08-08

Smart Organizations Choose SaaS for Efficient Security

Just yesterday, freeware Web Content Management Systems, Drupal and WordPress made headlines when a security researcher from Salesforce.com’s product security team discovered a major security vulnerability that could make users’ websites and web servers inaccessible.

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2014-07-31

How to Make Mobile Front and Center in Your Business Strategy!

The rapid proliferation of mobile continues with shipments of mobile phones and tablets predicted to reach 2.1 billion in 2014 representing 88% of global PC, mobile and tablet shipments and more and more advertising revenue coming from mobile.[1]

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2014-07-24

Not all Cloud Offerings Are Created Equal

How to Evaluate SaaS Web Content Management Platforms

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2014-07-16

Speak your Customers’ Language with Localized Websites

Website localization is the process of adapting an existing website to a local language and culture in the target market (Wikipedia). This involves much more than just translation; it is about making content relevant to your target market.

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2014-07-08

Upland Software’s Clickability Issued Fourth Patent for Website Personalization and Targeting Solution

Clickability’s Website Marketing Acceleration solution makes it faster and easier for marketers to target the right content to the right person at the right time.

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2014-06-12

Is Your Mobile Strategy Truly Integrated?

American Marketing Association Webinar Highlights

We recently hosted a #mobilescorecard webinar featuring Noah Logan, GM, Clickability.

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2014-06-04

2014 Gartner Annual CIO Survey Results Are In!

Harnessing the Power of Digital

Gartner recently released its 2014 Annual CIO Survey Report. The survey is the result of input from 2339 CIO’s, across 77 countries, who represent more than $300 billion of IT spending. 150 Gartner analysts and executive partners helped shape the report.

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2014-05-27

A View From SiriusDecisions 2014 Summit!

5 Key Drivers of Corporate Growth

At the SiriusDecisions 2014 Summit last week, growth was a central topic. B2B companies have never been more optimistic about growth. For those in the revenue generating functions (marketing, sales, and product) the question is clear: are your team, your systems, and your processes ready to fuel and meet the needs of this projected growth?

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2014-05-07

Upland Software Sponsors Gartner Summit

What is your cloud content strategy?

Gartner’s Portals, Content and Collaboration Summit kicked off Sunday night with a fun analyst reception for the sponsors. We are pleased that Upland Software and its family of products, including Clickability, EPM Live and Filebound, are represented at this leading industry event for hundreds of senior business and IT leaders. We have convened at the JW Marriott in the downtown LA Live district to interact and share our experiences, challenges and strategic goals for portals, content and collaboration.

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2014-04-29

Clickability Powers Multi-Channel Digital Strategies with New User Interface

Our new user interface (UI) has arrived!

With this latest release of our SaaS web content management platform, we’re making it easier than ever for marketers and online publishers to effectively execute their digital marketing strategies. We know that today’s marketers are facing tougher demands and expectations when it comes to engaging audiences with compelling content experiences across multiple channels. That’s why we have created a highly intuitive user interface packed full of powerful tools that arm customers with both the capabilities and flexibility they need to be successful.

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2014-02-13

ComSci by Upland Publishes Study on the Rise of Digital Marketing Budgets and its Impact on IT Purchasing Power

CMO's Buying More and More Technology

As part of the Upland family of products, we benefit from some of the great research work our Upland family companies are producing. One such example of this is a great report, CMO’s and CIO’s: Breaking Down the Barriers to Achieve Corporate Technology Financial Transparency, produced by ComSci, a leading provider of Technology Financial Management solutions that empower organizations to implement more effective BT/IT financial governance.

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2014-01-15

CMO Survey Highlights the Growing Proliferation of Regional Websites due to Globalization

Globalization Survey Results are in!

A recent survey of 200 U.S.-based CMOs and VPs of Marketing, who are responsible for the strategy, development, or implementation of global websites, found that they are globalizing their digital marketing initiatives like never before.

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2013-12-23

Upland Software Acquires Clickability Web Content Management Business

Clickability has a new home!

Upland Software, the world’s largest cloud provider of enterprise work management software, announced today that it has acquired Clickability, the leading cloud-based platform for web content management. Upland purchased the business from Limelight Networks (NASDAQ: LLNW), which acquired Clickability in 2011 and changed its name to Orchestrate TM Content Management. Upland will be reinstating the Clickability brand name.

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