We recently had the pleasure of holding a Clickability customer event in New York. It was great meeting with customers and prospects to hear about their digital marketing initiatives and what they’re looking to do in the near future. It was also a nice opportunity to showcase our new UI and maintain an open dialogue with our customers.
We were fortunate to have Santosh Soni of Interface, a customer since 2012, enthusiastically speak at the event about working with Clickability as Interface launches a new website and expands globally. Headquartered in Atlanta, Interface is the world’s largest manufacturer of commercial carpet tile and leads the industry in environmental sustainability. Since its founding in 1973, Interface has grown into a billion-dollar corporation, with sales in 110 countries and manufacturing facilities on four continents.
Santosh discussed how prior to implementing Clickability, Interface wasn’t using a web content management system, so publishing content was a very time-consuming process. Marketing had no control over publishing content and was forced to rely on IT to make even the smallest changes, limiting their ability to provide an engaging web experience. When Interface decided to redesign its website, its top priority was to find a WCM platform that could support the evolution of its brand and its plans for further expansion throughout Europe and Asia.
According to Santosh, Interface chose Clickability for the following capabilities:
The results: since implementing Clickability, website views, time spent on each page, and overall registrations on Interface.com have been growing, while bounce rate and cart abandonment have been decreasing. As Santosh stated, Clickability was the right solution for both IT and business.
A big thanks to all those who attended and a special thanks to Santosh – we look forward to sharing more customer success stories and hosting the next Clickability customer event in San Francisco in August!