Upland Software, a leading family of cloud-based Enterprise Work Management software applications, today announced that Clickability, its Web Content Management (WCM) platform was issued a patent by the US Patent Office. Patent 8,626,913 is for a feature set within Clickability’s website personalization and targeting solution, Website Marketing Acceleration (WMA), that allows marketers to configure and test web visitor segmentation and profiling rules, and then apply these rules in a test setting using pre-built target personas.
Marketers can see details on each visitor such as which content they have been served, how they progress through profile levels, and how their lead score is changing as they engage with content. This extends Clickability’s leadership as the only pure SaaS WCM application in the marketplace that natively offers dynamic publishing, personalization and targeting.
“Seventy percent of the B2B buyer’s journey is complete before even engaging with a vendor, and 87% of B2B buyers say that content has an impact on vendor selection,” said Noah Logan, General Manager, Clickability. “There’s no doubt that for B2B marketers, the most critical investment they’ll make is in providing an engaging, effective digital content experience. Leveraging Clickability’s powerful, flexible content management platform, our WMA solution provides marketers with the easiest, most effective way to target their website content and provide truly personalized experiences. As a result, they can accelerate the process of moving anonymous website visitors through the marketing funnel to become qualified sales leads.”
This represents the fourth patent the Clickability product has been issued for its technology that enables marketers to engage in the buyer’s journey through user identification and personalization.