Clickability Releases Integrated IDE For SaaS Web Content Management
Press Release
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Webinar Replay | Oct 14
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Content Management Connection
Jerry Weinstein
Huffington Post
Success Stories
NetApp, with more than 8,000 employees, creates innovative storage and data management solutions that accelerate business breakthroughs and deliver outstanding cost efficiency.
- Migrated 16 domains to the Clickability Platform in less than three months
- Publishes in 11 languages
- NetApp.com traffic up 147%; China site up 2,000%; Library section up 517%
- Empowered business users to post content independently
- Marketing gained autonomy from IT for Web updates
"For our global marketing staff, the Clickability Platform has meant dramatically increased productivity at significantly lower cost. For our Web team, it's meant lower stress and no late night calls. Most important, our customers around the world have profited from an up-to-date, easy-to-use and constantly evolving NetApp presence on the Web. SaaS has definitely earned its stripes at NetApp."
Jay Kidd, CMO, NetApp
Amcor Limited is a world leader in innovative packaging materials. Amcor has substantial operating divisions in five geographic areas - Australasia, North America, Latin America, Europe and Asia. The major benefits they have seen since joining the Clickability Platform include:
- Low implementation costs - Less than half the previous site's
- Reduced maintenance costs - 30% less than the fees Amcor had been paying
- Removing the content bottleneck - Knowledge owners create the content and Amcor's Corporate Communications team approves the changes within a simple workflow system, ensuring branding and messaging are correct
- Local-language content - Amcor.com can now offer it where needed and relevant - without having to translate the entire site
- Ease of maintenace and change - Tagging and templates make it easy to make alterations to the site if the company's business structure changes
“Amcor does not have an inhouse IT support function, so great support was essential. All of Clickability’s reference customers raved about their support.”
Michelle Archard, CommOut, Amcor
Cantor is a recognized leader in the specialized areas of equity and fixed income capital markets, offering an impressive array of products and services to more than 5,000 institutional clients around the world.
When Cantor joined the Clickability Platform they saw:
- High return on investment - 6,000% for Cantor and BGC
- Faster "time to live" - 70% reduction for Cantor and BGC
- Higher page views - 425% increase year over year for BGC
- More unique visitors - 74% increase year over year for BGC
"Before Clickability, updating our websites was inefficient. Between the change request, getting it in the queue and going live, it used to take us a long time. Now we can do the same thing in minutes."
Teddy Chamorro, Assistant VP, Interactive Services, Cantor Fitzgerald
Smithsonian.com expands on Smithsonian magazine's in-depth coverage of history, science, nature, the arts, travel, world culture and technology. Sites include:
- Smithsonian.com - Articles, images and video related to Smithsonian Magazine
- AirSpaceMag.com - Articles, images and video related to Air & Space Magazine
- GoSmithsonian.com - Information and advice on visiting Smithsonian Museums
"[When a Smithsonian.com article was featured on the Yahoo! homepage] we had more page views in eight hours than we had in the entire month of August—our best day of traffic ever. We didn’t receive a heads up but the site performed just fine.”
Kelly Durkin, Senior Web Producer, Smithsonian Media
Tribeca Film Festival’s mission focuses on assisting filmmakers to reach the broadest possible audience, enabling the international film community and general public to experience the power of cinema and promoting New York City as a major filmmaking center.
Since migrating to the Clickability Platform, the Tribeca Film Festival has seen:
- Fast implementation - Content was migrated, staff were trained and site went live in 90 days
- Dramatic site traffic growth - 100% increase in one year
- Seamless integration - Integrated with the existing ticketing solution for quick and easy purchasing
- Social media - Added social media tools that increased customer engagement
- Multimedia content - Unlimited storage for images, trailers and video clips
"Tribeca Film Festival's experience is an excellent example of the true business value of Web Content Management delivered as a service. The organization needs a WCM solution that not only supports the business, but also scales to meet demand that can be uneven."
Mary Laplante, Vice President and Senior Analyst, The Gilbane Group
- Traffic increases - Pageviews climbed 50% in six months
- Higher visitor participation - StarTribune.com was named the top website in the country in terms of visitor stay
- Increased ad revenue - Built through higher ad relevancy
"In the six months after the StarTribune began using the Clickability Platform, website traffic climbed 50%."
Jason Erdahl, Executive Director, Digital Media, Minneapolis Star Tribune
Philly.com combines Philadelphia's most powerful media vehicles in print and online. Award-winning editorial, reach, unmatched targeting and multimedia marketing vehicles make it a first choice for delivering an integrated and visible message in the Philadelphia market.
Since joining the Clickability Platform, Philly.com has seen:
- Higher page views - Up 50% in just a few months
- Easy content reuse - Repurpose text and images from Philadelphia Inquirer and the Philadelphia Daily News
