Webinar Replay | Learn from the World's Leading Experts

Sandy Carter VP, IBM Steven Woods CTO, Eloqua Chris Kenton CEO, SocialRep Robert Carroll VP, Clickability

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Right Story. Right Audience. Right Time. Right Technology.

Building Brand, Driving Leads, and Increasing Revenue with Social Media and Marketing 2.0 Technologies

Why Should I Attend?
All marketers are storytellers. And, in a world of Social Media and Marketing 2.0 technologies, it's never been easier for you-- and external constituents-- to shape the ever-evolving story surrounding your company or product.

This free Webinar brings together three of the most highly respected thought leaders in the industry. They represent a unique blend of both Social Media and Web 2.0 technical and marketing expertise, and deeply understand how the two work together to ensure success.

With Social Media and Marketing 2.0's systemic IT changes, failure to correctly tell your story becomes instantly evident. It costs you prospects, customers, lost revenue, and most importantly, your brand and reputation. More than ever, Marketing must partner with IT to drive revenue by leveraging Marketing 2.0 and Social Media technologies.

What will I learn?

• Growing Revenue: How to use Marketing 2.0 and Social Media technologies, and great content and community to drive leads and build market share.
• Maximizing Marketing Spend: How to use Marketing 2.0 and Social Media technologies and strategies to truly listen to your prospects and customers, recognize where they are in the buying process, and maximize the use of your marketing dollars to close business.
• Managing Customer Experience: Web Experience Management is the key driver for most companies' growing investment in Web Content Management and Demand Generation solutions—even in the midst of a major recession. Learn how to build community around compelling content and articulate your company's unique value proposition.
• Customer Retention: Retaining customers is fundamental to your success in a down economy. Learn how to continually create and enhance a loyal community around your product and brand.
• Sales Cycle Recognition: You need to touch prospects when they are most receptive to your offer. For marketers, that means using technology to recognize where your audience is in the sales cycle. Learn how to provide the right content at exactly the right time, and move your audience through the sales funnel in the most efficient and cost-effective way possible.

Sandy Carter
Vice President, SOA & WebSphere Marketing, Strategy and Channels for IBM Corporation
Sandy is the leader of a global marketing organization with over 20 marketing awards, and author of the successful SOA technology book, "The New Language of Business: SOA & Web 2.0." Sandy is responsible for IBM's cross-company, worldwide SOA marketing initiatives and is in charge of one of IBM's premiere brands -- IBM WebSphere. Sandy's new book, "The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market" shares her perspective on next generation marketing techniques, such as blogs, twitter, social media, widgets, viral marketing, and more, that address the complexities of today's business world.

Steven Woods
Chief Technology Officer, Eloqua
Steven cofounded Eloqua in 1999 and has held the position of Chief Technology Officer since that time. Steven brings to Eloqua years of experience in software architecture, engineering and strategy, and is responsible for defining the product strategy and technology vision at Eloqua. Steven's insights into the application of technology to the marketing profession have been key to Eloqua's consistent record of client satisfaction and he was recently named as one of Inside CRM's Top CRM Influencers. Steven is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession. His book, "Digital Body Language" explores these topics, and he is a regular writer on his blog of the same name.

Chris Kenton
Founder and Chief Executive Officer, SocialRep
Chris is a longtime veteran of marketing and technology convergence, and has led both agency and client teams in the development of innovative marketing applications and methods. He founded the social media agency MotiveLab, and earlier co-founded the interactive agency Cymbic. As SVP of corporate strategy for the CMO Council, Chris worked with senior marketing executives around the world on strategies and methodologies to adapt and modernize enterprise marketing organizations. Chris is responsible for SocialRep's corporate, market and product strategy, and partnership development.

Robert Carroll (Moderator)
Vice President of Marketing, Clickability
As VP of Marketing, Robert is responsible for crafting and executing Clickability's global marketing strategy including brand, product marketing, sales enablement, press and analyst relations, events, and lead and demand generation programs. Robert contributes more than 20 years of strategic marketing experience at both start-ups and Fortune 500 companies in the software, media, online publishing, and software-as-a-service industries. In addition to holding executive positions at AOL, Ziff-Davis (ZDNet), Ofoto (now Kodak), and Wind River, Robert was a founding team member of GNN, the world's first commercial website. Robert is also a guest lecturer on Social Media at the MBA Program, Haas School of Business, University of California at Berkeley, and a board member of the Software and Information Industry Association (SIIA) Marketing Executive Council.

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