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"Our business is highly regulated. There are legal requirements governing how we portray the business, which claims we can and cannot make. On top of that, these differ by country. Between Compliance, Legal and Editorial, we have multiple groups who have to review every update before it can be published."
Teddy Chamorro, Assistant VP, Interactive Services
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Webinar | Next Generation WCM - Marketing Shotgun to Sharpshooter

Senior Analyst
Forrester Research

Director, Brand Management
BMC Software

VP, Marketing
Clickability
Until recently, Web Content Management (WCM) systems have been viewed as siloed or even “dumb” applications. Most lacked the ability to tailor content and real-time Web experiences for customers and qualified leads—let alone anonymous visitors. In most cases, there was little or no direct linkage to CRM or marketing analytics tools.
The result? More heat on Marketing, fewer leads, slower sales cycles, and unsatisfactory Web user and brand experiences.
But with the emergence of next-generation WCM, the combination of visitor management and content management, all that is changing.
Please join Forrester Senior Analyst, Stephen Powers and Michele Floriani, Director, Brand Management, at global enterprise-management-software giant BMC Software, for this engaging webinar full of practical advice on how your marketing team can leverage the power of next-generation WCM.
Forrester’s Stephen Powers will explore the major trends driving the evolution of next-generation WCM, and why your marketing team needs to build a cohesive strategy now.
Michele Floriani will discuss how BMC is leveraging its next-generation WCM strategy to transform the way it markets and sells its products, and drives measurable impact on sales pipeline with its flagship website, BMC.com.
Robert Carroll, Vice-President Marketing, Clickability, will moderate this complimentary webinar.
Stephen Powers, Senior Analyst, Forrester Research
Stephen serves Information & Knowledge Management professionals. He is a leading expert on multiple aspects of enterprise content management, including Web content management and digital asset management. Stephen helps Forrester clients build content management systems to implement information management strategies and improve customer experiences.
Michele R. Floriani, Director, Brand Management, BMC Software
Michele is responsible for running BMC's global teams for brand, Web, video, and creative services. At BMC, the Web team supports business needs through Web strategy, Web standards and governance, analytics, social media and online community programs, and globalization services.
Robert Carroll, Vice-President, Marketing, Clickability
As Vice President of Marketing, Robert Carroll is responsible for crafting and executing Clickability's global marketing strategy including brand, product marketing, sales enablement, press and analyst relations, events, and lead and demand generation programs.

Watch the replay here
