Clickability
The Global Leader in On-Demand Web Content Management
Next Steps
View Demo
Contact Us
888.352.9682
Newsletter Subscription
Network Us
Share this page on Face Book

"Clickability's technology on the backend and the interface are light years ahead of what anyone else is offering in the CMS space."



Mike Wilson, New Media Manager
2theAdvocate.com

2009 Clickability Digital Strategies Conference

SAVE | EMAIL | PRINT
September 09, 2009

On September 9, emerging online strategies were debated by broadcast media executives at the 2009 Digital Strategies Conference in New York City. Hosted by Clickability, Inc., the conference tackled topics on re-inventing national brands for local coverage, controversial new monetization models and executive digital strategies.

Conference Highlights:

Leveraging your National Brand for a Local Audience
Today’s most mature digital strategies include both national and localized components. In this session, you’ll learn how major brands, like NBC Universal, are engaging local audiences resulting in a massive growth in local audience and revenue.

  • Brian Buchwald: Senior Vice President, Local Digital Media and Multiplatform, NBC
  • Greg Gittrich: Vice President, Editor-in-Chief, NBC Local Integrated Media
  • Robyn Peterson: Vice President, Product at NBC Universal


Digital Monetization Strategies: How do I Break My Ad Revenue Addiction?
As brands move online, traditional revenue models break down. Can media companies sustain their online businesses by ad revenue alone? Learn about new digital revenue models that combine both physical and virtual assets, or turn content into paid services.

  • Gordon Crovitz: Co-founder of Journalism Online, Former Publisher of The Wall Street Journal
  • Cathryn Cronin Cranston: Senior Media Executive, Former publisher Harvard Business Review
  • Michael Wolff: Two-time National Magazine Award, Vanity Fair Columnist and Founder of News Aggregator newser.com.


Everything You Need to Know about Social Media but Were Afraid to Ask
Social Media content has been touted as the savior of online media. But how do you most effectively socialize content with your audience? In this session, social media experts examine best practices for analyzing social activity, and how to use that knowledge to hone your content for even greater social interaction and revenue.

  • Auren Hoffman: CEO, Rapleaf
  • Mike Glickenhaus: President & CEO, VMIX Media


Digital Strategies in Action: The Tribeca Film Festival Case Study
Based on a well-executed digital strategy, The Tribeca Film Festival has transformed its web presence, expanded its brand, and created new audiences and revenue.  Learn about the best practices necessary to realize a successful digital strategy.

  • Jon Patricof: COO, Tribeca Enterprises


Executive Best Practices: What Must Media Executives Do Today to be a Force in the Future?
What will your company look like in five years? What can you expect from an online world that changes every five minutes? Learn about the digital strategies and investments you must enact now to ensure big returns in the future.