7.4.1 | Events
REPLAY-Webcast - SIIA - Marketing Web 2.0
June 19, 2008 (12:30PM - 1:30PM)
Marketing Web 2.0
Traditional marketing channels such as direct mail, tradeshows, and radio have lost their shine in an online world. They have been replaced by social media tools like Facebook, multi-media sites like Youtube, and forums and blogs. Our panel of experts will discuss this shift in marketing focus and assess how you can best take advantage of these new Internet media options.
Speakers:
Lynn Upshaw, UC Berkeley HaaS School of Business
Todd Watson, E-Relationship Manager, IBM
Denise Shiffman, Marketing Strategist, Speaker, & Author, Engage Daily Blog
Featuring Clickability Vice President of Marketing, Robert Carroll
6.0
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Events
