7.4.1 | Events
REPLAY-Webinar- Editor & Publisher - Revenue On Demand: How Print Publishers Can Thrive In An Online World
June 18, 2008 (11 AM PDT - 12 pm PDT)
Join Editor & Publisher magazine for this live, interactive Web seminar, sponsored by Clickability, and learn from industry experts how to transition your organization to take advantage of emerging online opportunities. Hear how www.2theadvocate.com, a joint venture between Louisiana Broadcasting and Capital City Publishing, tripled site traffic, more than doubled revenues and became the dominant regional news website less than a year after migrating to the Clickability WCM platform. During this webinar, you will learn:
- How to increase ad space and optimize revenue
- How to increase readership and revenue from “below the fold” sections
- How a vibrant online news site can dominate the local market
- How an on demand Web content management system lets fewer staff members publish more and better-targeted content, faster
- How publishers can utilize instant, intelligent metrics to refine editorial strategy virtually on the fly
- How online publishers can get back to worrying about content, context, and user experience - not bandwidth, not security, not maintaining code
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Events
