7.2.1 | Press Releases
June 11, 2008 | Clickability Joins New Google Website Optimizer Technology Partner Program
SAN FRANCISCO – June 12, 2008 – Clickability, Inc., the global leader in on demand Web Content Management (WCM), today announced it is one of the members of Google's Website Optimizer Technology Partner (WOTEP) program, launching today. The program is focused on leveraging the flexibility and innovation capabilities of leading content management platforms.
Google Website Optimizer™, Google's free Web site-testing tool, enables companies to more effectively convert Web site visitors to customers. Graphical reports show which content and layouts are most effective with audiences, resulting in higher conversions and increased revenue. Google Website Optimizer is integrated into Google AdWords™ and tests all traffic to a company’s site — including traffic from Google AdWords ads, Google.com search results, and any other source.
The Clickability on demand WCM platform empowers businesses to quickly revise their Web site content based on results generated from Google Website Optimizer, continually improving their Web site performance. Clickability enables its customers to use Google Website Optimizer in multiple ways by:
• developing pre-built templates that make Google Website Optimizer simple for end users;
• creating step-by-step documentation with detailed yet simple-to-understand instructions;
• holding regular informational Webinars; and
• providing access to Clickability experts trained on Google Website Optimizer and focused on customer success, brand building, and revenue generation.
“Our partnership with Google underscores Clickability’s continual commitment to building effective Search to Sale strategies for our customers,” stated John Girard, CEO of Clickability. “Web Content Management is no longer merely about managing a site; it’s about leveraging all of your company’s content via the Web in order to build brands and grow revenues. By joining with Google, we will leverage this relationship to further increase the value of our customers’ Web sites.”
Google, Google AdWords and Google Website Optimizer are trademarks of Google Inc.
About Clickability, Inc.
Clickability™ is the global leader in on demand Web Content Management (WCM), with the largest single Software as a Service (SaaS) deployment in the world. The Clickability platform combines SaaS and Infrastructure as a Service (IaaS) to support the complete content lifecycle. It enables businesses of all sizes to manage their marketing and media solutions more effectively in “the cloud.” Enterprise customers such as Amcor, Cantor Fitzgerald and the Hoover Institution, as well as media and entertainment leaders such as CNN, Philadelphia Inquirer, Smithsonian.com, Time, the Tribeca Film Festival, and the Wall Street Journal, rely on Clickability to reduce costs, increase revenues, build global brands, and foster stronger customer relationships. Clickability’s hosted, multi-tenant delivery model also ensures organizations mitigate their environmental impact by maximizing energy efficiency and minimizing waste. Founded in 1999, privately held Clickability is headquartered in San Francisco, with offices in New York and London. Due to its legendary customer service, innovative technology, and strategic partnerships, the company achieved the Software and Information Industry Association’s 2008 CODiE Award for best content management solution. More information is available by calling 866-276-4580 or visiting www.clickability.com.
©2008 Clickability, Inc. Clickability is a trademark of Clickability, Inc. in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.
