Clickability Named a Visionary in Magic Quadrant Report for Web Content Management

SAN FRANCISCO – October 6, 2009 – Clickability, Inc., the global leader in on demand Web Content Management (WCM), is included among the industry’s leading WCM vendors in recent reports from Gartner, Inc. and Forrester Research. Gartner’s 2009 “Magic Quadrant for Web Content Management”(1) positions Clickability with “visionaries,” while Forrester Research’s report, “Five Additional Options To Consider For Web Content Management,” said Clickability “stands out from other Software-as-a-Service WCM options.”

“Clickability is very proud of our inclusion in these reports. These positive assessments validate our strong and growing position in the Web Content Management landscape,” said Jeff Freund, CEO of Clickability. “As a pure Software-as-a-Service (SaaS) company, we are thrilled to be recognized by multiple, leading research firms as a key player in a growing and diverse industry. It demonstrates that we are continuing to innovate while successfully executing on our company strategy and product roadmap.”

Magic Quadrant for Web Content Management

The 2009 Gartner Magic Quadrant for Web Content Management report noted, “WCM goes beyond the literal management of Web content and offers tools that allow a company to manage and make money from its Web presence, especially in areas such as building a customer-centric Web strategy, marketing, e-commerce and the media.”

Clickability was the only pure-play SaaS vendor in the report. The company placed in the “Visionaries” quadrant for being both “very forward thinking” and “technically focused.”

Gartner bases its evaluation on two sets of criteria: Ability to Execute and Completeness of Vision. Ability to Execute measures how well a company sells and supports its WCM products and services on a global basis. Completeness of Vision focuses on the vendor's potential and points to its future likelihood of success.

Read the report:
http://mediaproducts.gartner.com/reprints/oracle/article91/article91.html

Five Additional Options To Consider For Web Content Management

In the report “Five Additional Options To Consider For Web Content Management,” Forrester Research, August 2009, analysts evaluated vendors based on their features in six categories: content authoring and ingestion, workflow administration, content integration, site and content targeting, multisite and global content management and community controls.

Analysts commented, “Clickability can certainly address basic midmarket clients’ needs such as check-in, checkout, workflows, and other basic content services. But Clickability aims higher, and offers some persuasive functionality as well, including some solid content targeting and community controls.”

The report also noted, “Clickability seems to have perfected its release processing, releasing eight upgrades in 2008 (upgrades to SaaS software are often invisible to customers and can be a major advantage over installed solutions).”

Read the report summary:
http://www.forrester.com/Research/Document/Excerpt/0,7211,48030,00.html

Additional Resources

• Attend Clickability’s Webinar, “Next-Generation WCM — Marketing Shotgun to Sharpshooter,” at 11 a.m. PT on Wednesday, October 14. Senior Analyst Stephen Powers of Forrester Research as well as Michele Floriani, director of brand management at BMC, will share practical advice on how marketing teams can build a cohesive strategy to leverage the power of next-generation WCM. All Webinar attendees will receive a complimentary copy of Forrester’s “Five Additional Options to Consider for Web Content Management.”
  http://www.clickability.com/news/Webinars/Webinar_Next_Generation_WCM_Marketing_Shotgun_to_Sharpshooter.html
• Read Clickability’s whitepaper, “New On-Demand Web Content Management Platforms Offer a Compelling Alternative to On-Premise Enterprise Content Management Systems”
  http://www.clickability.com/resource/whitepapers/White-Paper-Installed-ECM-Suffocating.html

About the Magic Quadrant

The Gartner Magic Quadrant is copyrighted 2009 by Gartner, Inc., and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

(1) Magic Quadrant for Web Content Management, Gartner RAS Core Research Note G00168694, Mick MacComascaigh, Toby Bell, Mark R. Gilbert, 5 August 2009, R3148 08132010

About Clickability, Inc.

Clickability™ is the global leader in on demand Web Content Management (WCM). The company enables customers to take content from any source and publish to any device, managing their entire content repository of digital assets more effectively in “the cloud.” The Clickability Platform is unique in leveraging four pillars to support the complete content lifecycle: Software as a Service (SaaS), Infrastructure as a Service, Innovation as a Service, and On-Boarding and Support as a Service. Enterprise customers such as Amcor, Cantor Fitzgerald, and NetApp, as well as media and entertainment leaders such as CNN, Smithsonian, Time, the Tribeca Film Festival, and the Wall Street Journal, rely on Clickability to reduce costs, increase revenues, build global brands, and foster stronger customer relationships. Hosted in secure, energy-efficient data centers, the multi-tenant Clickability Platform offers customers an environmentally friendly alternative to hardware ownership. Founded in 1999, the privately held company is headquartered in San Francisco, with offices in New York and London. Clickability garnered the Software and Information Industry Association’s CODiE Award for best content management solution in 2008 and 2009. More information is available by calling toll-free 888-352-9682 or visiting www.clickability.com. Connect with Clickability at www.facebook.com/clickability and http://twitter.com/clickabilityinc.

©2009 Clickability, Inc. Clickability is a trademark of Clickability, Inc. in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.

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