7.2.1 | Press Releases
April 14, 2008 | Clickability Powers Amcor’s Global Web Site with On Demand Web Content Management Platform
SAN FRANCISCO – April 14, 2008 – Clickability, Inc., the global leader in on demand Web Content Management (WCM), today announced the dramatic success global packaging giant Amcor Limited has achieved by deploying the Clickability platform. Amcor consolidated disparate splinter Web sites into a single global site by replacing its inefficient Content Management System (CMS) with Clickability’s on demand WCM platform, the first and only enterprise marketing solution to support the entire WCM lifecycle from content creation through management and optimization.
Clickability’s WCM platform has enabled Amcor to effectively and profitably manage its global brand, offer multiple languages on its Web site, substantially reduce maintenance costs by 30 percent, and significantly increase lead generation, customer retention and satisfaction. Additionally, Amcor’s use of this Software as a Service (SaaS) platform, rather than an on-premise software solution that is inherently anti-green, supports its commitment to corporate sustainability.
“Prior to implementing Clickability’s WCM platform, the Amcor Web site was not achieving its true potential. Profitability was hindered by a variety of Web sites with disparate messaging and branding,” said Simone Ferrier, general manager, Amcor corporate communications. “Our choice to use Clickability’s on demand WCM platform was clearly the right one, judging by the significant reduction in costs, more efficient Web management process, increase in quality leads, better global brand management and stronger customer relationships we’ve experienced.”
Before implementing the Clickability platform, Amcor’s Web site was driven by a CMS system that was created for Amcor by an outside vendor. This system was very complicated, making it practically impossible for non-technical users to deploy content changes. All changes to the Web site had to be funneled through Amcor’s corporate communications department and then to the vendor, which resulted in considerable expense and slow turnaround. As a result, even simple changes took upwards of two weeks to implement. Additionally, the site’s navigational structure was cumbersome, impeding customers from finding key Amcor personnel and product within a global site that includes 203 manufacturing sites in 33 countries. A further problem was the lack of multi-lingual support for languages other than English.
These complications prompted many of the business units within Amcor to create their own Web sites, which further compounded the complexity of the situation. Not only did this dilute Amcor’s brand and make it impossible for Corporate Communications to manage the global brand identity and customer experience, but it also became increasingly expensive for Amcor to operate.
Amcor’s independent online marketing consultant, Michelle Archard of CommOut, knew that moving Amcor’s site onto a SaaS CMS was the best solution. “I knew that Amcor needed a WCM solution that would support its complex business structure, product range and translations, and ultimately enable the company to run its business profitably and effectively,” said Archard. “Not only has Clickability reduced Amcor’s costs, but its on demand WCM platform has truly made it possible for Amcor to manage its global brand in a matter of minutes. Support was the other area that was critical. Amcor does not have an in-house IT support function, so great support was essential. All of Clickability’s reference customers raved about their support, and now we can truly see why.”
Unlike any on demand WCM solution on the market today, the Clickability platform combines SaaS and Infrastructure as a Service (IaaS) to support the complete content lifecycle. This approach delivers one streamlined, cost-effective, on demand WCM solution with the flexibility to make frequent updates and the scalability to implement the latest multimedia and other Web 2.0 features. In addition to lower implementation costs (less than half of those associated with the previous site) and a reduction in maintenance costs by 30 percent, the Clickability platform capabilities directly contributed to Amcor’s Web site success:
• Non-technical users at Amcor can now create, manage, integrate, analyze and deliver content to their Web site more efficiently, in real time, and with no reliance on an IT department. Specifically, Clickability’s platform has removed the classic content bottleneck, often a major frustration for marketers. In order to ensure unified global branding and messaging, Amcor’s Corporate Communications team is also empowered to approve Web site additions and changes within a simple workflow system.
• Amcor is now able to offer local language Web content for its niche businesses in specific countries. The company no longer has to translate the entire site at enormous expense.
• With the Clickability platform, Amcor now has the ability to make its massive product catalog easily accessible and give its customers clear information on product availability. This alone has resulted in a dramatic increase in the quality of Amcor’s sales leads.
• Amcor benefits from zero hidden costs and operations overhead with the Clickability solution. All of the software runs on Clickability’s servers and is accessed via the Internet, meaning that Amcor does not have to provide IT support nor purchase any new hardware or software.
• Clickability offers Amcor true ease of maintenance and change. Clickability’s content tagging system and flexible templates and modules enable Amcor’s non-technical team to rapidly add content and new sections without relying on the help of developers and back-end programmers.
• Unlike traditional, on-premise software that is fundamentally anti-green, based on its slow pace of software innovation and reliance on multiple, redundant, outdated and energy-inefficient hardware, Clickability’s platform supports the viability, reliability and sustainability of the green SaaS model. Thus, the use of Clickability’s on demand WCM platform helps reduce Amcor’s carbon footprint, and ultimately supports the company’s corporate sustainability mandate.
“The overwhelming success of Amcor’s site serves as an outstanding example of how enterprises can completely transform their business models with the Clickability on demand WCM platform,” said John Girard, founder and CEO of Clickability. “By leveraging Clickability’s infrastructure, implementation, software, support and innovation, Amcor has turned their Web site into a profitable marketing machine, while at the same time providing improved user experience.”
Clickability’s on demand WCM platform
The Clickability platform is the only end-to-end Web Content Management solution that enables non-technical users to create, manage, interact, deliver, measure and adapt Web sites easily and efficiently. What’s more, enterprise marketers can harness the real-time power of the Web, and are freed from relying on slow, costly and anti-green, on-premise software. With 24-hour time-to-mastery, formerly non-technical users quickly become “power users” with the immediate ability to focus on leveraging content, customers, differentiation, brand management and innovation.
About Amcor Limited
Amcor (www.amcor.com) is a leading global packaging manufacturer offering a broad range of plastic, fibre, metal and glass packaging products, along with packaging-related services. Headquartered in Melbourne, Australia, and listed on the Australian Stock Exchange (ASX:AMC) the company has $10.9 billion (AUD) in annual sales and 22,000 employees in thirty-three countries.
About Clickability, Inc.
Clickability™ is the global leader in on demand Web Content Management (WCM), with the largest single Software as a Service (SaaS) deployment in the world. The Clickability platform combines SaaS and Infrastructure as a Service (IaaS) to support the complete content lifecycle. It enables businesses of all sizes to manage their marketing and media solutions more effectively in “the cloud.” Enterprise customers such as Amcor, Cantor Fitzgerald and the Hoover Institution, as well as media and entertainment leaders such as CNN, Philadelphia Inquirer, Smithsonian.com, Time, the Tribeca Film Festival, and the Wall Street Journal, rely on Clickability to reduce costs, increase revenues, build global brands, and foster stronger customer relationships. Clickability’s hosted, multi-tenant delivery model also ensures organizations mitigate their environmental impact by maximizing energy efficiency and minimizing waste. Founded in 1999, privately held Clickability is headquartered in San Francisco, with offices in New York and London. Due to its legendary customer service, innovative technology, and strategic partnerships, the company is a finalist for the Software and Information Industry Association’s 2008 CODiE Award for best content management solution. More information is available by calling 866-276-4580 or visiting www.clickability.com.
©2008 Clickability, Inc. Clickability is a trademark of Clickability, Inc. in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.
