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"Because it’s so quick to change things through the Clickability Platform, we are able to try out things that we haven’t tried out before. We now have editors, writers and bloggers who log in to see the results in Omniture and then make changes based on the metrics."

Jason Erdahl, Executive Director, Digital Media
Minneapolis Star Tribune

Agile Development

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Clickability's finely-honed agile development methodology is iterative, collaborative and opportunistic. Enhancements are introduced to the Clickability Platform at an average of one new feature per day.
Unlike traditional installed CMS software development, Clickability's agile development model keeps pace with rapidly evolving Web technologies.
 
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Using agile development practices in a SaaS environment enables Clickability to move at a much quicker pace than traditional installed software companies. As an agile enterprise, it is our goal to evaluate and iterate the Clickability Product Roadmap on a regular basis. Our product team constantly prioritizes and balances platform feature sets, introducing new enhancements for performance improvements and extensibility options. Iteration cycles average between two and four weeks. Between iterations, Clickability invests in "lab time" for engineers to explore, research and innovate new Web technologies.

Clickability's goal is to ensure that we are not only keeping pace with the evolution of best-of-breed technologies, but also driving important new innovations. We can respond rapidly to the suggestions and requests of our customers, helping them to profit in a turbulent business environment. Traditional installed software development cycles last from 12 to 18 months, and upgrades are rolled out to preferred customers first while others wait. At Clickability, all of our customers benefit from platform enhancements simultaneously and on an ongoing basis.