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"Our business is highly regulated. There are legal requirements governing how we portray the business, which claims we can and cannot make. On top of that, these differ by country. Between Compliance, Legal and Editorial, we have multiple groups who have to review every update before it can be published."



Teddy Chamorro, Assistant VP, Interactive Services
Cantor Fitzgerald

Built-In Analytics

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Clickability Analytics provides valuable monitoring and insight into user behavior. Armed with this knowledge, companies can leverage the Clickability Platform to instantly revise Web experiences and content, resulting in increased pageviews, lead conversion, and customer satisfaction and retention.
Clickability provides in-context reporting tools that provide granular insight into user behavior.

Knowledge is power. The more you know about your audience and customers, the easier it is to revise content and create more compelling Web experiences that dramatically exceed expectations. Clickability Analytics and Insight Editor enable users to monitor site trends at an executive-overview level, section-by-section, or even page-by-page.

Monitoring and trackable intelligence includes:

  • Seasonal Behavior – Track visitors on a daily, weekly and monthly basis
  • "Bounce" Visits – Are visitors finding what they are looking for? See how many visitors arrive at your site and leave after viewing only a single page. By looking at the specific pages that these visitors are viewing, you can take specific measures to improve pageviews, visitor engagement and conversions
  • Page and Visit Averages – See the average number of pages that visitors view, the average time they spend visiting and the average number of pages they visit during specific times

While meeting the analytical needs of most customers, the Clickability Platform also easily integrates with a variety of third-party analytics providers, including Omniture.