Clickability Releases Integrated IDE For SaaS Web Content Management
Press Release
“Frankensite” or Demand Gen Monster?
Webinar Replay | Nov 10
My Brush with a CMS Lynch Mob at the ASBPE Digital Symposium
Jeff Freund
Clickability Named a Visionary in Magic Quadrant Report for Web Content Management
Press Release
Next Generation WCM - Marketing Shotgun to Sharpshooter
Webinar Replay | Oct 14
Software Giant BMC Selects Clickability’s SaaS Web Content Management Platform
Press Release
Content Management Moves to the Cloud
Podcast - ebizQ
Media Executives Convene at 2009 Clickability Digital Strategies Conference
Content Management Connection
Tracy Hansen
NetApp
Marketing & Campaign Management
The Clickability Web Content Management platform provides powerful tools needed for all stages of integrated marketing campaigns. Platform tools include ad serving, newsletter delivery and sophisticated analytics to better understand and monetize traffic and visitor behavior. The Clickability Platform also easily integrates with third-party digital marketing companies such as DoubleClick and ExactTarget, and offers sophisticated capabilities for integrating content and mass e-mail campaigns.
Advertising and Marketing features available on the Clickability Platform include:
Ad Server - Clickability's built-in ad server offers campaign management, impression and threshold management, day parting and integrated reporting. It also supports running ads within Clickability newsletters. The ad server also supports running third party ad tags.
Ad Traffic - Ads published through the Platform are automatically trackable using Clickability Analytics, and include easy monitoring and reports on ad impressions, click-through rates (CTR) and traffic per ad placement.
Insight Editor - The Insight Editor provides actionable statistics for any Clickability published site, and can also provide quick access to content editing, creation, and removal. The Clickability Insight Editor Ad Tab provides ad and campaign reporting and diagnostics capabilities. This enables licensed users to review campaign and placement strength in real-time, as well as provide a complete overview of all advertising campaigns as they navigate their website.
