Clickability
The Global Leader in On-Demand Web Content Management
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"Each Clickability release adds new capabilities to our portfolio."

Tracy Hansen
NetApp

Marketing & Campaign Management

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Marketers and publishers alike demand easy-to-use tools that enable integrated marketing campaign management and monitoring. The Clickability Platform supports ad serving requirements, newsletter delivery and robust campaign analytics.
Online marketing success comes from delivering highly relevant campaigns and advertising to your Web audiences.

The Clickability Web Content Management platform provides powerful tools needed for all stages of integrated marketing campaigns. Platform tools include ad serving, newsletter delivery and sophisticated analytics to better understand and monetize traffic and visitor behavior. The Clickability Platform also easily integrates with third-party digital marketing companies such as DoubleClick and ExactTarget, and offers sophisticated capabilities for integrating content and mass e-mail campaigns.

Advertising and Marketing features available on the Clickability Platform include:

Ad Server - Clickability's built-in ad server offers campaign management, impression and threshold management, day parting and integrated reporting. It also supports running ads within Clickability newsletters. The ad server also supports running third party ad tags. 

Ad Traffic - Ads published through the Platform are automatically trackable using Clickability Analytics, and include easy monitoring and reports on ad impressions, click-through rates (CTR) and traffic per ad placement.

Insight Editor - The Insight Editor provides actionable statistics for any Clickability published site, and can also provide quick access to content editing, creation, and removal. The Clickability Insight Editor Ad Tab provides ad and campaign reporting and diagnostics capabilities. This enables licensed users to review campaign and placement strength in real-time, as well as provide a complete overview of all advertising campaigns as they navigate their website.