Clickability Releases Integrated IDE For SaaS Web Content Management
Press Release
“Frankensite” or Demand Gen Monster?
Webinar Replay | Nov 10
My Brush with a CMS Lynch Mob at the ASBPE Digital Symposium
Jeff Freund
Clickability Named a Visionary in Magic Quadrant Report for Web Content Management
Press Release
Next Generation WCM - Marketing Shotgun to Sharpshooter
Webinar Replay | Oct 14
Software Giant BMC Selects Clickability’s SaaS Web Content Management Platform
Press Release
Content Management Moves to the Cloud
Podcast - ebizQ
Media Executives Convene at 2009 Clickability Digital Strategies Conference
Content Management Connection
Tracy Hansen
NetApp
Multilingual Publishing
The world is your marketplace. But for many companies, engaging with customers in their local language has required very heavy lifting. When content needs to be updated, Clickability enables users to identify exactly what changes have been made and just those words or phrases that require translation.
The platform empowers users to save and search multiple versions of content, in multiple languages, and store that content within Clickability's central content repository. As a result, companies have a complete history of what content has been published on all their global websites, and a storehouse of content that can be easily re-purposed in other formats, such as newsletters, landing pages or PDFs. With the Clickability Content Mover application, users send content to their translation vendors of choice who then return translated content to the Clickability Platform to be targeted and scheduled for publishing to designated domains. Since the CMS application can be accessed from any browser, anywhere, companies can empower in-country editors to manage local content and cultural context while keeping the global brand and messaging in perfect synch across multiple domains.
While many companies feel they can market globally using just six to ten languages, extensive testing has shown the Clickability Platform can accurately publish content in most of the world’s languages and dialects.


