1.5.3.2 | Reporting Tools Features

Learn from the Behavior of your Audience

Number of page views alone is a less meaningful metric than Web publishers and marketers once believed. Interactivity analytics act as a better proxy for the value of your content. Our Reporting Tools give Web publishers and enterprise marketers an integrated analytics platform for understanding and capitalizing on user behavior.

Powerful, flexible, configurable reporting tools

All reports offer selectable timeframes (preloaded daily, weekly, monthly); section, site and network level views as well as complete history views; title and URL search; and the ability to export to email, print format and spreadsheet.

Analyze this: The difference is in the details

Page Views - the number of times the Interactivity Tools were displayed on website pages within a particular date range.  Page views are available in aggregate, or per URL.

Interactivity Tools Page Views - the number of pages viewed within the tools during a particular date range.  The page views are available per tool.

Email This - the number of emails sent via Email This during a particular date range.  For each URL sent via email, you can see how many times the Email This tool was displayed, how many times Email This was used to send email, and how many clicks were generated from the sent emails back to your website.

Save This - the number of pages saved via Save This during a particular date range.  For each URL saved, you can see how many times the Save This tool was displayed, how many times each URL was saved, and how many clicks were generated from the saved links back to your website.

Print This - the number of pages printed via Print This during a particular date range.  For each URL that was printed, you can see how many times the Print This tool was displayed, and how many times each URL was printed.

Most Popular - the number of Most Popular links that were clicked during a particular date range.  Most Popular clicks are available in aggregate, or per URL.

HTML emails sent via Email This and Save This - the number of HTML emails viewed after they were sent via Email This and Save This tools, within a particular date range.  (Text versions of the emails are not tracked.)

Site Comparison - compare the statistics listed above between one website section and another, or between one site and another, within a particular date range.

Reporting Tools Features
Interactive Tools Overview

Next Steps

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