7.3.1 | Blogs

September 23, 2008 | A Framework for Social Media

By Mark Ouyang
Comments (0)

Earlier, I described the difficulty of defining social media.  Missing from the list of social media features was context – a framework for understanding how these features might work together to accomplish a task or business goal.

After a conversation with a customer made it clear how important it is to understand “why” these features were being deployed, I started thinking – could understanding the “purpose” of a website help organize and explain the variety of social media features found today? Could it help explain why certain features appear on some websites and not on others?

Here’s the outcome of that idea.

 Note the social media features are left “unchecked” in each of the three columns.  Here is where you can decide, based on its purpose, whether a particular feature’s presence is useful or not on a website.

Using this framework, what’s clear to me is that Clickability’s main focus is helping companies use their website to build their brand.  Because content is the initial draw or attraction, distributing or “socializing” content to as many people as possible becomes critical. Then, once people are aware of your brand and engaged with your site, meaning and context are provided by the community that's formed around your website with the help of social media tools.

Comments

Next Steps

> View Demo > Sign up for Webinar > Contact Us

1-866-276-4580