7.3.1 | Blogs
December 18, 2007 | Clickability Published On Publishing 2.0: The (r)Evolution of Media
By Matthew Barkoff
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Scott Karp is the Editor & Publisher of a website called Publishing 2.0, a daily blog about the (r)evolution of media, driven by the migration of media to the Web and new digital technologies. He wrote a post today that makes mention about Clickability and our customer, Black Press.
Scott Karp covers the trends that Media companies are facing that include subjects like:
- The Web has destroyed the distribution monopolies of traditional media like newspapers and TV.
- The explosive growth of online advertising has made technology companies appear like media companies and has completely disrupted traditional media business models, forcing traditional media companies to embrace new technologies and distribution models to transform their businesses.
- Media, marketing, advertising, and technology are converging into a new breed of vertically integrated media and advertising company.
- Lasly, Journalism can no longer be subsidized by traditional media businesses and must evolve in order to thrive in a networked, digital media world.
In today's post about Reader-Centric Publishing: Aggregating and Repackaging Print Content Online, Mr. Karp makes mention of a Clickability Customer, Black Press's Brand bclocalnews.com, which combines all of the content from Black Press’s local newspapers, which serve the British Columbia province.
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Whitepapers
- THINKstrategies White Paper - Maximizing the Business Benefits of On Demand Web Content Management Systems
- Buyer Beware: The Top Ten Things to Look for in A Web Content Management Platform
- Getting Started Right: The Clickability Implementation Process, by Julia Banks, Senior Director, Client Services