7.3.1 | Blogs
October 24, 2007 | Dwell Reduces, Reuses and Recycles
By Noah Logan
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Dwell recently launched a number of changes which showcase the ability to adapt, iterate and evolve a website with Clickability.
The changes reduce the number of different navigation schemes and visual designs on the site, reuse images and content throughout the site in new contexts, and re-cycle existing URLs to maintain and improve SEO. The result is a site that better embodies the Dwell brand, increased traffic and generates greater revenue.
Key aspects of the site:
Blending feature length and short form content including a group blog (roll-up of individual bloggers): http://www.dwell.com/daily/techblog
Better revenue generation with streamlined ad-placements and sponsored sections: http://www.dwell.com/services/sponsors/kohler
User Generated Content - show my space (executed well): http://www.dwell.com/homes/show/10164461.html
A dynamic marketplace: http://www.dwell.com/products/modernmarket
Lots and lots of Video: http://www.dwell.com/daily/video
Most Popular at the site, section and article level for everypage a homepage
A buyers guide that is intuitive, easy to use and search: http://www.dwell.com/services/designsource
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Whitepapers
- THINKstrategies White Paper - Maximizing the Business Benefits of On Demand Web Content Management Systems
- Buyer Beware: The Top Ten Things to Look for in A Web Content Management Platform
- Getting Started Right: The Clickability Implementation Process, by Julia Banks, Senior Director, Client Services