7.3.1 | Blogs

November 16, 2007 | Know More Now

By Noah Logan
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Are your customer-facing employees armed with the right information to capitalize on selling opportunities?  Is critical, revenue-generating information making its way to customers and partners?  If your organization is like most, critical information that can impact revenue is available...but not where it's needed when revenue-generation or loyalty-building opportunities arise.

KnowNow is a great place to turn for help - their enterprise-class solutions enable organizations to "bridge the information gap" by parsing and syndicating internal and external content and data of all kinds into digestible RSS feeds.  It's intelligence for filtering the signal out from the noise and delivering it right to you -- and to the people that are driving your business.

Now, with Clickability's help, KnowNow is re-launching their web marketing efforts with many of the web 2.0 capabilities with which their solutions are synonymous.  They're capitalizing on the RSS, social media and the salesforce.com integration hooks of the cmPublish platform to publish a richly redesigned website to serve their community and generate qualified sales leads.

Thanks to the team at KnowNow for joining the ranks of happy marketers using cmPublish.  Special recognition to Jamie and Lorna for also presenting at the VIP conference earlier this year, and to Dee at Pyshe Design for the great visual styling and Information Architecture for the new site.

After Pyshe Design redesign - October 2007

KnowNow Post-Redesign August 2007 (Dee Pyshe)

Before the redesign - July 2007

 

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