7.3.1 | Blogs

September 12, 2007 | Long lost relatives located with Inform

By Rob Lamb
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Clickability is excited to welcome Inform Technologies to the Clickability partner program.  Inform provides innovative publishing solutions to some of the most recognizable online publishers.

Inform’s artificial-intelligence and natural language-based technology uses proprietary rules and algorithms to scan millions of pages of content and identify topics and articles that are similar and relevant to each other. Based on these relationships, the Inform technology creates editorial-quality links within online articles that provide one-click access to new, automatically generated, topic-specific pages, pulling together articles, videos, blog posts and other content on a given subject.

In other words, Inform extends the shelf life and increases the value of previously published content.  If you are interested in what we wrote about a topic today, there is a good chance that you might be interested about what we said last week.   

I think this is a great example of leveraging the Clickability platform and its ability to pass data to and from other systems to create real, additional value.

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