7.3.1 | Blogs
August 10, 2007 | Navigation and Redesigns
By Noah Logan
Comments (0)
Two things we are asked about often:website navigation and redesigns. Today, two different newsletters caught our eye with these articles.
Navigational No-No's. This article is really 4 bulleted best practices for naming navigation labels or buttons. All are worth heeding.
Web redesign is bad strategy. This one has a great central message, which is to treat web strategy as a process, not as a project. We see many organizations fall into a number of the pitfalls the author outlines - trying to meet a need with a redesign project instead of pursuing an evolutionary strategy of iterative changes and experimentation.
We're taking both ideas into account as we continue to evolve our own marketing site at Clickability.com. We've added a number of things over the past year, including RSS feeds for news, this Clickability Central blog and most recently, a newsletter that automatically draws content from the blogs based on categories. And we're excited about some of the experiments we have planned for the next 6 months.
Thanks to everyone who has shared ideas over the last several months - we welcome them!
Comments
Post Comment
Whitepapers
- THINKstrategies White Paper - Maximizing the Business Benefits of On Demand Web Content Management Systems
- Buyer Beware: The Top Ten Things to Look for in A Web Content Management Platform
- Getting Started Right: The Clickability Implementation Process, by Julia Banks, Senior Director, Client Services