7.3.1 | Blogs
September 23, 2008 | Recession? Bring It On
By Robert Carroll
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I don't claim to be an economist, but if last week is any indication, we'll soon be using the dreaded "R" word in daily conversations.
Now recessions are very scary things (just ask my stock portfolio), but they can also be truly wonderful moments in time. To wax poetic, recessions are the wildfires that destroy all the old dead trees and underbrush, and clear the way for a new and healthier forest.
This is particularly true in the content management sector.
Think about it: Over the years, customers have been saddled by outdated, slow to innovate, and very costly content management systems (read: Vignette, Interwoven, Stellent, etc). While license costs appeared reasonable at first, customers we're pummeled by the hidden costs associated with continual reliance on professional services. Implementations and upgrades took forever. Innovation moved at a snail's pace. End-users were never happy, finding themselves stuck with hard to use and understand systems. (Check out my white paper on this for more info).
Web Content Management (WCM) solutions, like Clickability, saw this customer pain and seized the opportunity. The SaaS model we follow provides cost transparency. Revenue-generating innovation for our customers happens at Web speed. Implementations are fast. Non-technical end-users (now in control of their own destiny with easy to use applications) are very happy campers.
In times of recession, it's all about investing for value, growth, and increased market share. Smart companies will continue to invest in their Web channels, while others will hunker down with their heads in the sand. The best place for those smart companies to place their technology dollars? SaaS Web Content Management.
Some publications, like InformationWeek and Forbes, reported early on that a recession was good for SaaS. They were even lambasted by readers for even using the word "recession." Now they look like geniuses.
And I believe they truly are geniuses with a clear message. Smart companies, feeling the squeeze of a recession, will leverage WCM to reduce their costs, enjoy rapid innovation, and increase their revenues, brand value, and Web presence.
Now, the only question you need to ask yourself: What kind of company are you?
Comments
I agree that smart companies will continue to look at ways of reducing costs, and increase revenues - a great way to do that is through investing in SaaS technologies. Good blog!
Posted by Stephen Fusco | 01 December 2008 at 12:23PM
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Whitepapers
- THINKstrategies White Paper - Maximizing the Business Benefits of On Demand Web Content Management Systems
- Buyer Beware: The Top Ten Things to Look for in A Web Content Management Platform
- Getting Started Right: The Clickability Implementation Process, by Julia Banks, Senior Director, Client Services
Payday loans are clearly not the reason for the economic disaster in America. It’s been said that December 2007 is the “official” point where economists mark the beginning of our current recession. According to the National Bureau of Economic Research (NBER) group, December 2007 peaked activity and the U.S. economy has been declining ever since. NBER defines recession as “a significant decline in economic activity spread across the economy, lasting more than a few months, normally visible in production, employment, real income, and other indicators." The government, academics and private sector also fall under the same conclusion and judgment on the matter. The rate extent of employment, incomes, industrial output and sales data, are the different structures that support this calculation. That December, employment and incomes peaked. A month later industrial output peaked, followed by the sales peak in June. Democrats said this was not a surprise and called for an economic stimulus package. Senate Majority Leader Harry Reid stated publicly, “"The announcement simply makes official what we have long known: with rising costs of living, rising unemployment, record foreclosures and depleted savings, we must do more to help families make ends meet." He said the recovery package must create better-paying jobs in the U.S., cut middle class taxes and restore confidence to stabilize the market. So, really think about this. Why would anyone want to wipe out the payday loan industry in a time where we need anything we can to repair the economy, reduce the unemployment rate, and restore currency flow? Indisputably, banks and credit unions are going to have to get used to it. Payday loans and cash advances are going to be here for quite a long time. Click here to read more on Payday Loans.
Posted by Payday Loans | 03 December 2008 at 10:38PM