Clickability Releases Integrated IDE For SaaS Web Content Management
Press Release
“Frankensite” or Demand Gen Monster?
Webinar Replay | Nov 10
My Brush with a CMS Lynch Mob at the ASBPE Digital Symposium
Jeff Freund
Clickability Named a Visionary in Magic Quadrant Report for Web Content Management
Press Release
Next Generation WCM - Marketing Shotgun to Sharpshooter
Webinar Replay | Oct 14
Software Giant BMC Selects Clickability’s SaaS Web Content Management Platform
Press Release
Content Management Moves to the Cloud
Podcast - ebizQ
Media Executives Convene at 2009 Clickability Digital Strategies Conference
Content Management Connection
Mary Laplante, Vice President and Senior Analyst
The Gilbane Group
Forrester Research: The Web Content Management Maturity Model
Few enterprises map out long-term strategies for the feature sets and application integration points that Web content management (WCM) offers. While organizations have mastered content management basics like static publishing, more advanced content delivery features leave many flummoxed.
The upshot? Information and knowledge management (I&KM) professionals miss opportunities to treat WCM as critical plumbing rather than as an application silo, and they fail to see how WCM fits in to a broader persuasive content architecture. I&KM professionals should use Forrester’s WCM maturity model to classify their firms into one of four stages and use that evaluation to drive conversations with marketing, eBusiness, and operations leaders to clarify short- and long-term WCM priorities.