2.3.1 | Media and Entertainment

For the last half decade, most media companies have bowed to conventional wisdom and built the obligatory website. Often this entailed a significant investment in installed hardware, software and in IT staff, many millions of dollars worth.  In many cases, media companies’ web business has yet to break even, must less turn a profit.

Clickability customers like Gray Television, Broadcast Interactive Media, and the Tribeca Film Festival have used our end-to-end Platform-as-a-Service to establish vital brands and build healthy businesses online.

For fleets of television stations, the Web provides a way to build advertising revenues in local markets. For international entertainment companies like Tribeca, it offers a way to build and brand an enduring year round community that validates and maximizes interest in a high profile, time-bound event.  It allows Tribeca to become a portal site for film buffs around the world, with all the opportunities for revenue and industry influence that provides.

Here are a few reasons the Clickability Platform can make media and entertainment companies ROI-positive:

• Our constantly evolving and partner friendly platform enables companies to build and manage dynamic, media rich websites
• Our platform-as-a service enables companies to show the world a host of distinctive sub-brands, while sharing common content, production resources and bandwidth behind the scenes
• Our Reports and Analytics give companies a constant stream of actionable content intelligence that lets them fine tune their editorial, advertising and marketing strategies virtually on the fly
• Our Social Media module gives companies powerful tools to build active user communities that increase the size of their audiences and the value of their brands.

Learn more:

Clickability media and entertainment clients include:

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