Clickability Releases Integrated IDE For SaaS Web Content Management
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Media Solutions
For broadcasters, the struggle for eyeballs has never been greater. New online media sites, social networks and powerhouse content aggregators draw audiences away from traditional regional and national broadcasters. Online video and time-shifting challenge traditional broadcast ad models.
In order to retain their audience and expand their revenue, broadcasters of all sizes must have a rock solid Internet strategy and an ever-innovating online presence.
But launching a compelling broadcasting experience online is no easy task. The costs involved in building, maintaining and expanding an online experience can easily exceed tens of millions of dollars and take years to reach profitability.
Clickability turns this model on its head.
Clickability customers, like NBC and Gray Television, have used Clickability’s easy-to-use, cost-effective Platform-as-a-Service to speed their time-to-market with innovative Web experiences. Gray Television is the largest single Software-as-a-Service (SaaS) Web Content Management deployment worldwide, with 29 sites and 1,500 users on the Clickability Platform. NBC was able to launch nine local television sites on the Clickability Platform in just seven months.
With Clickability’s innovative Platform-as-a-Service, broadcasters are able to:
- Enable non-technical users to take content from any source and publish to any device to reduce costs, grow revenues and build brands
- Launch new sites quickly and affordably
- Incorporate Social Media and community interaction to foster stronger audience relationships
- Enable visitors to contribute rich multimedia content, including text, photos, audio and video
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