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"Tribeca Film Festival's experience is an excellent example of the true business value of Web Content Management delivered as a service. The organization needs a WCM solution that not only supports the business, but also scales to meet demand that can be uneven."

Mary Laplante, Vice President and Senior Analyst
The Gilbane Group

Media Solutions

To maximize the value of their global media properties, entertainment companies rely on Clickability Media Solutions to become "destination sites," while building and branding an online community of audience members and business partners.
Bowing to conventional wisdom, most entertainment companies have built the obligatory website, but often without creating rich revenue streams.

Most entertainment companies have made multi-million dollar website investments that include expensive installed hardware, software and IT staff. In many cases, these Web businesses have yet to break even, much less turn a profit.

Clickability customers like Lifetime Television and Tribeca Film Festival have used Clickability’s end-to-end, Platform-as-a-Service to establish vital brands and build healthy businesses online.

Clickability has enabled Tribeca to become a portal site for film buffs worldwide, with all the opportunities for revenue and industry influence that provides. For Lifetime Television, the platform provides a secure extranet site dedicated to providing cable companies with up-to-the-minute information and marketing materials about Lifetime content.

Here are a few reasons why Clickability Media Solutions can make entertainment companies ROI-positive:

  • Our constantly evolving and partner friendly platform enables companies to build and manage dynamic, media rich websites
  • Our Platform-as-a Service enables companies to show the world a host of distinctive sub-brands, while sharing common content, production resources and bandwidth behind the scenes
  • Our Clickability Reports and Analytics empower companies with a constant stream of actionable content intelligence that lets them fine tune their editorial, advertising and marketing strategies virtually on the fly
  • Our Social Media module gives companies powerful tools to build active user communities that increase the size of their audiences and the value of their brands.