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"Clickability's technology is better, faster and easier to use."

Carl Gardner, vice president, Digital Media
Journal Communications

Media Solutions

Clickability Media Solutions help publishers thrive online with powerful tools and rapid innovation.
These are difficult times for traditional publishing companies.

Slumping advertising revenues, combined with soaring physical media and the loss or reduction of many traditional revenue streams, has left many companies reeling. The future of publishing is on the Web. According to the latest numbers from Nielsen Online, year over year traffic to the top online newspaper websites grew 16% in 2008. To survive, traditional publishers need to effectively exploit new channels. 

But chasing online audiences is not easy. Online media overturns traditional publishing models and timelines. Audiences expect to be able to access up-to-the-minute content whenever and wherever they want on a range of new devices from PCs to smart phones. Publishers need to act fast to capture this audience. Unfortunately, building and owning Web infrastructure not only slows progress, it dissipates the expertise that makes a newspaper or a magazine worth reading in the first place.

Clickability’s Platform-as-a-Service gives publishers of all sizes the tools they need to flourish online, without becoming IT professionals. Most users can master the platform in a day or two. Most companies quickly see a 100% increase in site traffic, hand in hand with a 50%-90% reduction in Web publishing costs.

Here are a few ways that Clickability can make this possible:

  • Clickability delivers tools for the entire publishing lifecycle—including the ability to deliver, measure, interact, and adapt
  • Our intelligent backend automation lets fewer staff members publish more and better-targeted content, faster
  • Our inline analytics give publishers instant, intelligent metrics that help them refine editorial strategy to increase page views and maximize time spent on site
  • Clickability’s hosted web content management solution means publishers worry about content, context, and user experience--not bandwidth, not security, not maintaining code
  • Clickability’s Media Solutions are constantly and painlessly updated to add user-pleasing new features
  • Clickability enables newspapers and magazine publishers to evolve their properties at Web speed

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