Clickability Releases Integrated IDE For SaaS Web Content Management
Press Release
“Frankensite” or Demand Gen Monster?
Webinar Replay | Nov 10
My Brush with a CMS Lynch Mob at the ASBPE Digital Symposium
Jeff Freund
Clickability Named a Visionary in Magic Quadrant Report for Web Content Management
Press Release
Next Generation WCM - Marketing Shotgun to Sharpshooter
Webinar Replay | Oct 14
Software Giant BMC Selects Clickability’s SaaS Web Content Management Platform
Press Release
Content Management Moves to the Cloud
Podcast - ebizQ
Media Executives Convene at 2009 Clickability Digital Strategies Conference
Content Management Connection
Carl Gardner, vice president, Digital Media
Journal Communications
Media Solutions
Slumping advertising revenues, combined with soaring physical media and the loss or reduction of many traditional revenue streams, has left many companies reeling. The future of publishing is on the Web. According to the latest numbers from Nielsen Online, year over year traffic to the top online newspaper websites grew 16% in 2008. To survive, traditional publishers need to effectively exploit new channels.
But chasing online audiences is not easy. Online media overturns traditional publishing models and timelines. Audiences expect to be able to access up-to-the-minute content whenever and wherever they want on a range of new devices from PCs to smart phones. Publishers need to act fast to capture this audience. Unfortunately, building and owning Web infrastructure not only slows progress, it dissipates the expertise that makes a newspaper or a magazine worth reading in the first place.
Clickability’s Platform-as-a-Service gives publishers of all sizes the tools they need to flourish online, without becoming IT professionals. Most users can master the platform in a day or two. Most companies quickly see a 100% increase in site traffic, hand in hand with a 50%-90% reduction in Web publishing costs.
Here are a few ways that Clickability can make this possible:
- Clickability delivers tools for the entire publishing lifecycle—including the ability to deliver, measure, interact, and adapt
- Our intelligent backend automation lets fewer staff members publish more and better-targeted content, faster
- Our inline analytics give publishers instant, intelligent metrics that help them refine editorial strategy to increase page views and maximize time spent on site
- Clickability’s hosted web content management solution means publishers worry about content, context, and user experience--not bandwidth, not security, not maintaining code
- Clickability’s Media Solutions are constantly and painlessly updated to add user-pleasing new features
- Clickability enables newspapers and magazine publishers to evolve their properties at Web speed
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